Getting it right from the Start - Strukturierte Analyse Deutschland

Getting it right from the start - Know your Customer, Ask the right Questions

Whether beginner or expert: Generating added value for your organization hinges on two crucial factors: understanding your customer and framing the right questions. Without insight into the triggers prompting the need for information and your customer’s objectives, your provided information may fall short of meeting their needs. Additionally, even if you deliver an exceptional answer, choosing the wrong question renders your work irrelevant.

To ensure the success of any analysis project, it is imperative, to “Get it right from the start”. Hence, this Deep Dive Day equips you and your team with actionable and structured procedures to consistently deliver real added value through your work.

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Details

Target Audience

This training is for the initial or supplemental training of your staff. It lays the foundations for an occupation in the field of intelligence or deepens already existing knowledge.

Benefits

Upon completion of this training, you will be equipped to:
• Understand why customer knowledge is the key to generating value-added products, including insights into the realm of Content Marketing.
• Utilize two Structured Analytic Techniques (SATs) to effectively profile and understand your customer. (Getting Started Checklist & Customer Checklist)
• Grasp the significance of well-framed questions in the analytical process, recognizing the pitfalls of incorrect or poorly formulated Intelligence Requirements. Learn how to overcome barriers to asking good questions and discover strategies for improvement.
• Apply two Structured Analytic Techniques to develop meaningful and well-formulated questions.

-> Navigate and leverage the Analytical Spectrum to orient, organize, and expand your Intelligence Requirements effectively.
-> Employ Issue Redefinition as a tool to enhance and expand your questioning skills for getting the right questions right.
• By learning hands-on in a realistic scenario, you will acquire the ability to seamlessly apply what you have learned in your own work.

What you get

• A detailed explanation of the four Structured Analytic Techniques (SATs) Customer Checklist, Getting Started Checklist, Analytical Spectrum and Issue Redefinition
• Two tests to orient yourself regarding your learning progress
• Guidance in applying the techniques in an easy-to-understand use case
• Guaranteed delivery of the training
• A pre-reading package with the scenario covered and the analytic techniques used
• 10% discount on the "Structured Analysis Basic-Training" (only available in German)
• A certificate of participation